The Next of OTT and Free Content

Recently, the OTT market has shown remarkable growth.

An environment has been created where content can be enjoyed regardless of location.

As OTT platform prices continue to increase,

more users are looking at ad-supported free services.

This post explores the growth of OTT and the reasons free streaming is gaining attention.

What is the origin of OTT platforms?

OTT platforms evolved by replacing cable TV with online streaming.

As content became available through portable devices,

OTT became a mainstream choice.

After the pandemic increased time spent indoors,

streaming consumption surged.

The appeal and limits of OTT services

The biggest advantage of OTT is the freedom to choose what you want to watch.

Each service offers unique original content.

But there are downsides as well.

Rising subscription prices and extra payments for certain content can be disappointing.

User sensitivity to pricing continues to grow.

What are free streaming services?

Free platforms allow viewing in return for advertisements.

Users can watch movies and shows without financial burden.

Ad-based streaming models are expanding.

Both users and providers benefit from the ad model.

Why ad-based platforms are rising

FAST represents a growing streaming movement.

Demand for cost-free viewing increased FAST Platform after COVID.

New services like KT’s “Gi Live” are becoming attractive options.

A wide content range boosts usage.

Final thoughts

Cost pressure drives users toward free platforms.

Finding the right platform is part of the experience.

Content consumption will keep evolving.